How to Make People Care About Your Business Plan

Many experts recommend introducing your business plan with definitions of the problem that your business solves and the solution your business offers.

That’s called “problem and solution,” and it’s quite common and quite useful—but it’s also too often an opportunity wasted.

Don’t just describe the problem and solution. Make people care.

3 Things to Look for When Hiring a Business Plan Writer

I’ve been quite vocal with my concern that farming your business plan out is usually a bad idea.

A business plan is not a one-time task—it’s an ongoing practice. The writing, formatting, and cosmetics of a business plan are nowhere near as important as its contents (though they’re still important); and its contents should change often. Real companies with real business plans review and revise them often.