Powerful Women Business Blog: July 2011

Top 3 Business Trends That Will Drive Success In 2017

Narrow Segments Capture Attention - When you go to the doctor, you don’t want a diagnosis most people get, you want the report for you and you alone. In a restaurant, you don’t want what most people would enjoy, you want to order exactly what you feel like eating. Marketers and sales professionals are reaching the same conclusion. You can tell when you get a mass-generated email or see generic content marketing articles. Even if the topic may be of interest, you’ve been conditioned to ignore generic messages. Whereas automation had been used for delivering the same message to thousands at a time, innovative companies have embraced automation for one-to-one messaging.
Recurring Revenue - Companies continue to shift from single, up-front payments for products to recurring revenue for a service. Financial markets reward predictable, recurring revenue. Whether it be monthly or annual, smart companies recognize that recurring revenue with a high renewal rate demonstrates perceived customer value. High renewal rates become an incredible marketing message.
Millennials Groomed For Leadership - Millennials now represent the largest segment of the U.S. population, according to Pew Research. Just like past generations, millennials will emerge as the next set of managers and executives. Top performing companies will work to magnify their strengths and build systems to compensate for their perceived deficiencies. This same evolution has happened in past generations, too.